Eyeballs are rapidly moving away from the traditional web and onto mobile devices. Once on those devices, they spend most of their time looking at apps rather than websites. This is why most web-based businesses are starting to think about how to reach the mobile audience.
Android handsets are becoming ubiquitous, with many carriers providing Android as the default upgrade path for those new to smartphones. Android is available on a much wider range of hardware devices covering a much wider array of price points than any other mobile platform.
Android handsets now significantly outnumber iPhones and any other operating system in the UK and US. New sales of Android phones exceed iPhone sales in many markets worldwide and are growing at a much faster rate. Whilst Apple still dominate the tablet market, that dominance is rapidly being eroded by a wide range of cost-effective Android tablets.
Android has already overtaken the iPhone as the most popular smartphone platform, and is rapidly becoming a widespread tablet operating system as well. With a much less crowded market for apps and the status and universality of HTML5 "web apps" still uncertain - that makes Android the natural platform on which to start your move into the mobile arena. We'll help you craft an app to meet your objectives and once it's a success with Android users, we'll help you reach out to iPhone, Blackberry and tablet users as well as keeping the status of HTML5 apps under review.